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ISBG agrees to establish beverage merger with Fima By DBR Staff Writer
International Spirits and Beverage Group (ISBG) has agreed to form a merger with real estate acquisition, development and consulting firm Fima.
Alcoholic > Spirits > News
Chivas Regal expands whiskey range with new blend By DBR Staff Writer
Chivas Regal, a brand owned by French wines and spirits producer Pernod Ricard, has expanded its whiskey range with the introduction of new Chivas Regal Extra in the US.
Alcoholic > Spirits > News Sazerac to expand Taaka vodka brand with two new flavors By DBR Staff Writer
US-based wine company Sazerac is set to expand its Taaka vodka brand with the introduction of two new flavors.
Alcoholic > Spirits > News
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ROK Drinks to expand Bogart's English Gin presence to US
By DBR Staff Writer
ROK Drinks, a unit of the UK-based ROK Stars, has entered into a distribution partnership with Southern Wine & Spirits of America.
Alcoholic > Spirits > News
Inver House Distillers to ramp up production capacity in UK
By DBR Staff Writer
UK-based whiskey and vodka producer Inver House Distillers is planning to ramp up its production capacity in order to cater to increasing demand in international markets.
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Glendalough Distillery introduces double barrel Irish whiskey in Ireland
By DBR Staff Writer
Ireland-based Glendalough Distillery has widened its portfolio with the roll out of Glendalough Double Barrel Irish Whiskey.
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Maxxium to distribute Beam Suntory’s whiskey brands in UK
By DBR Staff Writer
Spirits distributor Maxxium will distribute Beam Suntory’s Scotch and Japanese whiskies across the UK.
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Pernod Ricard launches Yellow Spot Irish whiskey in US
By DBR Staff Writer
Wines and spirits producer Pernod Ricard has launched Yellow Spot in the US which was previously available exclusively in select European countries.
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Captain Morgan Rum launches three new flavors
By DBR Staff Writer
Captain Morgan Rum, owned by beverage alcohol producer Diageo, will expand its product range with the introduction of three new flavors.
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E. & J. Gallo announces national expansion of Viniq
By DBR Staff Writer
E. & J. Gallo announced that its newest innovation Viniq is now available nationwide.
Alcoholic > Spirits > News
Pinnacle Vodka debuts new flavors
By DBR Staff Writer
Pinnacle Vodka, an imported premium vodka, has introduced two new flavors, Pinnacle Mimosa and Pinnacle Habanero.
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US distilled spirits sales record 4% growth in 2014
By DBR Staff Writer
The distilled spirits sales by suppliers in the US increased by 4% to $23.1bn in 2014, according to the Distilled Spirits Council.
Alcoholic > Spirits > News
Blue Water launches rums in St. Maarten
By DBR Staff Writer
Blue Water Global Group has announced that its line of premium rums, including the Blue Water Ultra Premium Rum and Blue Water Caribbean Gold Premium Rum, are now available for wholesale and retail purchase in St. Maarten, Dutch West Indies.
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990