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Bacardi to expand sustainable business with new targets

DBR Staff Writer Published 11 April 2014

Alcoholic drinks major Bacardi is set to expand its sustainable business with new targets in three areas as a part of its ‘Good Spirited’ global sustainability program.

The three areas are Responsible Sourcing, Global Packaging and Operational Efficiencies.

The company will have all of its raw materials and packaging from sustainable sourced, renewable or recycled materials. Its target is to source 40% of the sugarcane-derived products from certified, sustainable sources to produce BACARDI rum by 2017 and an expected 100% by 2022.

In order to maintain sustainability in its brand packaging and point-of-sale materials, Bacardi will utilize eco-design, and plans to reduce 10% weight in the packaging by 2017, followed by 15% by 2022.

The rum maker expects to reduce 55% of water usage and 50% of greenhouse gas (GHG) emissions by 2017. It also plans to eliminate landfill waste at all of its production sites by 2022.

Bacardi Puerto Rico project director Julio Torruella said: "Because we're a small Caribbean island with limited resources, we're always trying to find ways to be more sustainable and maximize the natural resources that are readily available."