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Beam Suntory confirms global launch of Japanese gin Roku

Published 01 August 2017

Beam Suntory has unveiled plans to launch its Japanese gin brand Roku to international markets.

Roku is considered to be the first premium Japanese craft gin in Beam’s portfolio.

Until now, it was only available in Japan and with the international release, it will be available from September this year, across Germany, Taiwan and South East Asian markets.

The Japanese gin will come in 700ml bottles with 43% alcohol by volume content. It will be priced €25. Beam Suntory also plans to launch a special Select Edition available for global travel retail and it is priced at €27.50.

According to the company, in Japanese language, Roku means six and as the name suggests, Roku is claimed to contain six traditional Japanese botanicals, which are infused, distilled and blended by Beam Suntory’s spirit artisans in Osaka, Japan.

The product claims to date back to 1899 and it was created to meet the demand for an authentic Japanese crafted gin, with a distinctive and balanced flavour.

Beam Suntory says that Roku is made with a precision and attention to detail. The six botanicals that go into the gin include Sakura flower, Sakura leaf, Yuzu peel, Sencha tea, Gyokuro tea and Sansho pepper. All these ingredients are mixed in accordance with ‘shun’ tradition of enjoying each ingredient at its best by only harvesting during its peak of flavour and perfection.

The ingredients that are collected during their respective peak seaons are distilled in a unique process, where different pot stills are chosen for each flavours. This process claims to result in a harmonious gin with smooth and silky texture.

Beam Suntory international brand director Jeanette Edwards said: “We are very excited and honoured to bring Roku Japanese gin to global markets and a special Select Edition to global travel retail. We are confident that Roku will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.” 

Image: Beam Suntory launches Japanese Gin Roku internationally. Photo: Courtesy of Beam Suntory Inc.