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Beam to reduce alcohol content in Maker’s Mark bourbon

DBR Staff Writer Published 11 February 2013

American spirits company Beam is cutting down the alcohol percentage in its Maker’s Mark handmade premium Kentucky bourbon whiskey to meet the growing global demand.

The blend was previously distilled and bottled at 45% ABV or 90 proof, however it is now being cut short by 3% to bottle the spirit at 42% ABV or 84 proof.

The distillery in a letter to undisclosed recipients disclosed that Maker's Mark chairman emeritus Bill Samuels and chief operating officer Rob Samuels expressed concerns over exceeding demand of the drink than the production capacity of the distillery in Kentucky.

According to them, the decreased ABV content will help them to maintain the same taste profile and increase its supply. They further plan to expand the distillery and increase production capacity.

The blend has not been deviated from its standard production procedure. It is still being made from soft red winter wheat and aged in air-dried American white oak barrels for six and half years and each bottle is hand-dipped in signature red wax.