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Bushmills Irish Whiskey unveils new addition to malt-rich, blended whiskeys

DBR Staff Writer Published 13 March 2017

Jose Cuervo-owned Bushmills Irish Whiskey has unveiled new addition to the range of malt-rich, blended whiskeys.

Bushmills Red Bush will be released throughout the US this month before rolling out to additional markets globally later this year.

Bushmills Irish Whiskey is crafted at The Old Bushmills Distillery at Bushmills, County Antrim, Northern Ireland.

The new Irish whiskey product’s flavor is said to be refined and exceptionally balanced after maturing in bourbon casks.

Bushmills Red Bush is expected to appeal to bourbon lovers and those who want to try Irish whiskey as per its makers.

The new liquid from Bushmills is said to have come from the triple distillation of Irish single malt which is then blended smoothly with fine Irish grain whiskey.

The Old Bushmills Distillery master distiller Colum Egan said: “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker.

“Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers.”

On opening the bottle, Bushmills Red Bush is cliamed to give out strong aromas of vanilla and toasted oak and on the palate, one can feel hints of caramel and nutty flavors, as per the distiller.

Bushmills Irish Whiskey, located on the mountainous Irish coast has a portfolio of smooth, malt-rich spirits and its brands are claimed to be among the first imported Irish whiskeys in the US.

The distillery has been in the business of producing varieties of triple distilled blends and single malts for more than four centuries.

Image: Bushmills Red Bush joins the Bushmills Irish Whiskey range. Photo: courtesy of Business Wire, Inc.