Diageo to invest £1.5m to expand Archive facility in Scotland
Diageo plans to invest £1.5m to expand its Archive facility in Clackmannanshire, Scotland, which includes a collection of around 500,000 items such as documents, advertising materials, bottles, books and memorabilia related to brands such as Johnnie Walker, Bell’s, Smirnoff, Gordon’s and Tanqueray.
The project, which is yet to receive planning approval from the Clackmannanshire Council, includes construction of a new storage facility and a new reception and library area.
Located at the company's Technical Centre at Menstrie in Clackmannanshire, Scotland, the Archive facility is visited by Diageo employees to learn about the heritage of the company's brands. It is usually not open for general public, but some of the archive material is put up for display at the distillery's visitor centers all across Scotland.
The newly expanded facility will be added with memorabilia from new brand acquisitions made by the company recently, including Ypioca cachaca, Vodka Hanoi, Mey Icki and Scotch whiskies from United Spirits.
Diageo Archive manager Christine McCafferty said that Archive is a living record of the tradition and heritage of its brands around the world.
"As the demand for our brands grows worldwide and there is an increasing requirement to protect brand identities and trade-marks, the work we do here in Menstrie remains as relevant and essential as it did when we started in 1990," McCafferty added.