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Jack Daniel to launch Tennessee Rye whiskey in US

DBR Staff Writer Published 07 September 2017

Brown-Forman has unveiled the national roll-out of its Jack Daniel's Tennessee Rye brand throughout the US.

The Tennessee Rye whiskey will be available in stores nationally from October.

The new whiskey is claimed to have been made in the Lynchburg town in Moore County in the state of Tennessee.

The whiskey has gone through the charcoal mellowing process and then has been matured in new American oak barrels crafted by the distillery’s coopers.

Jack Daniel’s claims that the new Tennessee Rye has a grain bill of 70% rye, 18% corn, 12% malted barley and it has been carefully mellowed for finish.

Jack Daniel’s master distiller Jeff Arnett said “Our whiskey-making process is so special, and it just makes sense for us to create our version of one of America’s first whiskeys.

“This is rye whiskey made Jack’s way. We think our grain bill provides the ideal taste and character – one that’s bold and balanced and not dominated by one flavor.”

Tennessee Rye is 90 proof (alcohol by volume of 45%). Jack Daniel’s claims that this Tennessee whiskey has a well-rounded rye taste with hints of caramel and dry baking spice followed by warm, peppery rye character at the end. It has the aroma of soft fruit layered within an underlying rye spice and oak.

Arnett said: “Following the launch of Single Barrel Rye in 2016, we’ve heard from so many of our friends who like Jack Daniel’s rye whiskey.

“Our goal with Tennessee Rye was to create a versatile whiskey with a balance of flavors that can be enjoyed neat, on the rocks or mixed in a classic American whiskey cocktail.”

Jack Daniel’s Tennessee Rye will be from October across the US in 50ml, 750ml and 1-liter bottle sizes. For a 750ml bottle, the suggested retail price is $26.99.

Image: Jack Daniels to release new Tennessee Rye whiskey in October. Photo: courtesy of  Business Wire.