Johnnie Walker launches new Blenders' Batch platform in US
Scotch whisky brand Johnnie Walker has introduced Blenders' Batch experimental whisky program to the US.
The first blend that will be available in the US is Johnnie Walker Blenders' Batch Triple Grain American Oak.
This, according to the company is the result of experiments focusing on the influence of bourbon and rye whisky flavours on Scotch.
The inspiration behind the whisky was the time that Johnnie Walker’s Master Blender Jim Beverirdge spent in the US blending bourbon and rye.
The whisky is claimed to be aged in American oak for at least 10 years. And the whisky itself has been crafted using five whiskies including grain from the now cloased Port Dundas distillery and malt from Mortlach on Speyside. The combination is claimed to create a smooth whisky with notes of sweet fresh fruit and gentle spice.
Johnnie Walker Master Blender Jim Beveridge said: "Experimentation is the key to innovation and has been at the heart of Johnnie Walker from the very beginning.
"Our founder John Walker's first experiments were with flavors inspired by teas and spices from the new world. Walker's first blends weren't bound by the traditional styles of particular whisky producing regions in Scotland, but were experiments in flavor using casks from all over the country and later the world.
“What we're doing today is what we've done for nearly 200 years and we are thrilled to be opening our doors, allowing people to experience the vast array of flavor experiments happening every day."
A blender in Beveridge’s team, Emma Walker said: "With more than 8 million casks of whisky to choose from, the only limit put on our experiments is that of our own imagination.
“As blenders, we like to think 'from the bar back' when making whisky so that bartenders and whisky enthusiasts who enjoy mixing cocktails have the ideal blends at hand to not only serve neat and on the rocks, but also as the foundation of flawless Scotch-based cocktails.”
Johnnie Walker Blenders' Batch Triple Grain American Oak has been priced at $29.99 (750ml) and will be available across the nation.
Image: Johnnie Walker to introduce limited edition Blenders' Batch Triple Grain American Oak. Photo: Courtesy of Johnnie Walker/ PRNewswire.