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Pernod Ricard USA re-appoints Legacy Marketing Partners as national on-premise agency of record

Published 03 December 2013

After an extensive agency review process, Pernod Ricard USA has re-appointed incumbent Legacy Marketing Partners, a leading Chicago-based experiential marketing agency, as national on-premise activation agency of record, effective July 1, 2013.

Legacy has been an agency partner for the past 10 years on many brands within the Pernod Ricard USA portfolio and will continue to be responsible for developing and implementing national on-premise promotions and brand platform events.

"The re-appointment of Legacy as our national on-premise agency of record affirms our confidence in their ability to generate value by helping us retain and expand relationships with consumers and the trade," said Ed DeLoreto, Director, On-Premise Consumer Engagement Pernod Ricard USA. "The decision to extend our partnership was based on their extensive knowledge of our brands, passion for our business and commitment to our success."

"We are thrilled to continue our relationship with Pernod Ricard USA and we appreciate their confidence in our team and work," noted Vince Parrinello, CEO, Legacy Marketing Partners. "We look forward to strengthening their presence on-premise and inspiring passion for their brands through integrated live and digital campaigns," he added.

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