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ROK Stars signs deal with UrbanDaddy for online sales of Bogart Spirits in US

Published 06 September 2017

ROK Drinks, a subsidiary of UK-based consumer products company ROK Stars, has agreed with UrbanDaddy, an upscale media firm, to sell Bogart’s gin, vodka and rum online

UrbanDaddy, an innovator in the digital lifestyle space, is the exclusive U.S. launch partner for online sales of Bogart Spirits (http://bogartspirits.com), a premium line of small-batch craft spirits inspired by iconic Hollywood leading man and Rat Pack founder Humphrey Bogart.

This unique collaboration offers spirit enthusiasts the opportunity to be the very first to enjoy Bogart’s Gin, Vodka and Rum through purchase on UrbanDaddy’s luxury e-commerce channel Perks http://perks.urbandaddy.com/national/promotions/wired-for-wine-bogart-0817.html

Bogart Spirits is a partnership between the Humphrey Bogart Estate and Patron Tequila co-founder John Paul DeJoria’s ROK Drinks. Produced at ROK’s craft distillery in California, Bogart Spirits pay tribute to a true American icon by offering a premium line of spirits that match Bogart’s legendary character and timeless sophistication. Each bottle features Bogart’s image, one of his great quotes and his signature engraved in the glass.

UrbanDaddy Perks carries a highly curated selection of exclusive merchandise and experiences from top brands within the spirit, tech, style and travel verticals for a discerning audience of millennial consumers looking for the latest and greatest ways to invest their attention and time.

Source: Company Press Release