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Ty Ku partners with Filter Creative Group for brand marketing

DBR Staff Writer Published 08 June 2012

Ty Ku, a New York-based alcoholic beverage company that produces Asian wines and spirits, has partnered with Filter Creative Group, a Los Angeles-based entertainment and lifestyle-marketing agency, to create direction and marketing strategy for its sake and spirits line of beverages.

The partnership will allow Filter to implement its digital, experiential and event marketing strategies like social media, contesting, event activation and media planning and creative direction of celebrity spokespeople on the premium Ty Ku brand.

Ty Ku premium sake and spirits marketing director Tara Fougner said collaboration with Filter is to develop programs that are both creative and impactful, to help educate consumers en masse on the extraordinary benefits and experience of their premium, best in class sake.

"Together, we aim to firmly establish TY KU as the first and only trusted, premium name brand in the sake space," Fougner said.